

About Emma
Emma Eirene is a serial entrepreneur, keynote speaker, author, and the visionary behind The Unfuckwithable Business School, The Business Misfit Network, and Joyous Misfit.
She is known for her pleasure-led, embodiment-first approach to business — training women to become Embodied CEOs™ who lead, sell, and scale without abandoning themselves. Emma’s work sits at the intersection of identity, nervous system regulation, sensuality, and strategy, helping ambitious women build businesses that are not only profitable, but deeply sustainable and alive.
Through her unapologetic, often disruptive perspective, Emma challenges the way women have been taught to succeed. She invites them out of hustle, performance, and self-doubt, and back into their bodies, their truth, and their authority.
Her events, programs, and long-term containers are spaces of real transformation — where ambition meets embodiment, strategy is fused with pleasure, and success becomes something you can actually live inside. Whether she’s on stage, mentoring women inside her School, or leading immersive experiences, Emma is known for her grounded presence, radical honesty, and fierce compassion.
At her core, she believes this:
The most profitable thing you can ever be… is yourself.
Emma's Story
PLEASURE is the ultimate act of rebellion.
Let me explain… because this one sentence holds the truth of everything I’ve lived — and therefore everything I now do.
Although I’ve been in business for over a decade, my real journey didn’t begin with strategy or success.
It began in 2020, the year my body pulled the emergency brake.
I had a mental breakdown. Not the romanticised kind. A full-body, non-stop crying, couldn’t speak, couldn’t breathe, couldn’t function breakdown.
I was lost. Completely lost.
I had lost my sense of self. My sense of direction. My sense of me.
I was overworked, overwhelmed, and utterly exhausted by the life I had built... a life that looked “right” on paper but felt dead inside my body. I didn’t know what I wanted. I didn’t know who I was. And I had absolutely no idea that everything I thought was falling apart was actually trying to wake me up.
This was my lowest point.
I had reached my late thirties and realised I had no relationship with myself at all. For fifteen years, I had followed the formula. The good-girl blueprint. The socially approved checklist. I studied to postgraduate level. I secured the stable, reliable job — benefits, pension, the lot. I met a man, fell in love, bought a house, nurtured the pets, got married, had babies. We even hit our ten-year wedding anniversary.
I did everything 'right'.
And then… CRASH.
Despite following the rule book for a “happy life,” I had never felt more disconnected, more alone, or more unsure of who I actually was. Somewhere along the way, in the pursuit of perfection and approval, I had completely abandoned myself. I had been so busy building the life I was supposed to want that I ignored my own needs, desires, and truth — until my body finally refused to keep going.
And this is where pleasure entered.
Not as indulgence. Not as luxury. But as survival.
Pleasure was the first thing that brought me back into my body. The first thing that made me feel alive again. The first place where I could hear myself think, feel, breathe. And the more I followed it — the small sparks, the quiet yeses, the moments of aliveness — the more everything else began to dismantle and reconfigure around my truth.
Pleasure didn’t just heal me. It reoriented me.
It led me out of burnout. Out of roles that no longer fit. Out of a life built on 'shoulds' and into one built on self-trust.
It led me to leave what wasn’t aligned. To rebuild my work differently. To claim my voice. To create businesses, spaces, and teachings that honour the body instead of overriding it. And that rebellion — choosing pleasure over performance, truth over tolerance, embodiment over exhaustion — is what birthed everything I now stand for.
It’s why I train women to become Embodied CEOs™.
Why I built The Unfuckwithable Business School.
Why I teach business, leadership, money, and visibility through the body — not against it.
Because pleasure isn’t the reward at the end of success.
It’s the path back to yourself.
And choosing it — especially in a world that teaches women to endure instead of enjoy — is the most radical, liberating, unfuckwithable thing you can do.
From the Mic of a Misfit
"The Joyous Misfit is multi-passionate creatrix, the wild one, the one who longs for adventure, who relishes her own pleasure, who explores and seeks to find her place in the world... she is divine, she is empowered, she is a Goddess...
She lives a perfectly imperfect, sensual life. A beautiful experience led by her heart, her soul, her pleasure, her joy...
I am the joyous misfit.
Are you?"
Emma Eirene











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